Radio 1 Launch CSP

 Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

BBC Light (radio 1 & 2)

BBC Third (radio 3

BBC Home (radio 4)

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

 Radio 2, Radio 3 and Radio 4 replaced the old Light, Third and Home Service

3) What was pirate radio and why was it popular?

pirate radio was an on water radio station this was done because you didn't need a "needle time" and could play music all day long. The first British pirate radio station was Radio Caroline, which started broadcasting from a ship off the Essex coast in 1964

4) Why did pirate radio stop broadcasting in 1967?
The British government legislated against pirate radio stations, making their broadcasts illegal

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? Many of the pirate station broadcasters then were employed by BBC Radio 1

6) What was 'needle time' and why was it a problem for BBC Radio?
needle-time was the number of hours in a day a broadcaster was allowed to play records. the BBC was worried if they played longer they wouldn't get much buyers for there records
7) How did BBC Radio 1 offer different content to previous BBC radio stations?

It attempted to copy the pirate stations.
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn and this would've disturbed  the traditional BBC as pirate stations like Caroline were often seen as their competition

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
It might have appealed to young listeners because of all the music hey used in the introduction which I predict was popular back then.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

BBC Radio 1 audience in 1967 was teenagers.

2) Why did Radio 1 initially struggle to attract young listeners?

they had issue due to the pirate radio

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Radio 1 offers surveillance from BBC Radio 1 as it keeps it listeners informed on current day music.

4) How is the BBC funded?
BBC is funded through UK TV licence

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

preferred - young people who listened to music a lot 

oppositional - there was not enough music it was very formal and posh which often didn't amuse young people