introduction to music videos

1) What are the key conventions of music video?

  • The style (performance, concept, narrative)
  • The camera.
  • The editing techniques (transitions, fast, slow)
  • The sound effects (non diegetic, diegetic)
  • Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)

2) What is intertextuality?

the relationship between texts, especially literary ones.

3) When did music videos first become a major part of the music industry?

The first news when music first merged with film was in 1894

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV debuted just after midnight on August 1, 1981

5) How are music videos distributed and watched in the digital age?

Traditionally, distribution happens through record labels and the deals they make with various music outlets. The digital age has radically changed this model, but distributors still play a role in getting music to the public in downloadable and streamable forms.

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