Audience
Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).
Answer the following questions:
1) Read page 2. What is KISS FM's mission?
relatable trendy that catches young people eyes
2) Look at page 3. What is the target audience for KISS FM?
ages 15-34
60% female 40% male
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
they male sure that its available on different platforms
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
kiss fresh :
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
kiss fresh :
It plays the biggest urban and rhythmic
tunes in Hip Hop, Dance, House and
Afro beats
kisstory :
spins the very best Old
Skool and Anthems from R’n’B, Dance,
Garage and Hip Hop, expect to hear
tracks from Beyoncé, Eric Prydz,
Jay-Z and more
online ( on computers )
app ( on your phone )
radio
live events ( in real life )
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
the audience can associate with it in different ways making it active
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Shoutouts, Events, Social media
Entertainment social interaction also
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
music can be available anywhere anytime ( supermarket , phones , transports )
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
Quality has improved and there are more radio stations but less people listen to the radio.
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
Kiss FM first broadcast 7 October 1985 as a pirateradio station, initially to South London then across the whole city
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
Preferred, they play mainstream music which appeals to a lot of people
Oppositional, they don't offer anything for people with niche music taste
Industry
1) When did KISS FM first launch and what type of station was it then?
1) When did KISS FM first launch and what type of station was it then?
Kiss FM first broadcast 7 October 1985 as a pirate
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
radios , magazines
3) How does KISS FM make money?
Most of their money comes from ads, promoting local businesses and services in the area
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
2.7 million listeners
5) How is KISS FM regulated and what can happen if they break the rules?
Ofcom they can be fined heavily if breaking rules
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