they showed us a picture of a woman called kate reardon and a paragraph that says ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
£843 million spent on fashion in the past year
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?
- January: Travel Guide
- March: Weddings Guide
- April: Beauty & Cosmetic Surgery Guide
- June: Spa Guide
- July: Watches & Jewellery Guide
- October: Schools Guide
This suggests that the Tatler audience are all interested within advice regarding their appearance, fashion, travel and events - perhaps implying that they are wealthy as so to have such a dignified and social life.
Media language
2) How do the cover lines appeal to the Tatler target audience?
1) What different examples of typography can you find on the cover of Tatler connotations of the serif and sans serif fonts?
The serif font has connotations of tradition and class this font is used for the title of 'TATLER' however the sans serif font connotating modernness and up to date is used for the rest of the wording. This can suggest that Tatler is going to be presented as the character it is, traditional and classy, however it consists of up to date topics.
It connects with them as they are intriguing to hook the audience by communicating information quick and easily.
3) What are the connotations of the Tatler colour scheme on this particular front cover?The denotations connote that if you buy the same cloths as her and wear the same make-up you will look as beautiful as a celebrity like the one on the front cover
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
they made the model wear quite bright outstanding clothes to catch the readers attention
and her make up also has really nice contrast to the dress
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover? Emma weymouth and Boris' brother
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover? Emma weymouth and Boris' brother
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover line suggest that rich people live a posh life and only wear expensive cloths and jewellery and that they are only allowed to do this is shown by "RULES FOR THE 21st CENTURY".
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
4) Are there any stereotypes being reinforced or subverted? How? Why?
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
3) What audience groups might be offended or insulted by the front cover of Tatler?
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
3) What audience groups might be offended or insulted by the front cover of Tatler?
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
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