1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
www: kamari - strong effort for q3 (galaxy) CSP using race/ethnicity in their advert
ebi : gaps in your knowledge very clear to see. perhaps not enough blog work completed or revision and preparation. Please address this immediately
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
Q1: 2
Q2: 6
Q3: 4
3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.
4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
Q4: 5
3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.
• Excellent knowledge and understanding of contexts and their influence on media
products and processes, demonstrated by consistently effective explanations of
how contexts are reflected in advertisements.
• Consistently appropriate and effective reference to the OMO advertisement.
• Specialist terminology is used appropriately and effectively throughout.
4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black
woman in open-plan office behind a MacBook with mise-en-scene emphasising her power
and authority (e.g. costume, pose, expression, setting).
5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.
Sound: The use of ‘Moon River’ is another intertextual reference to Audrey Hepburn’s films.The style of music also helps Galaxy establish their key message of ‘silk over cotton’.The narrative structure follows Todorov’s theory of equilibrium This reference to classic Hollywood films is reinforced by the logo, slogan and pack shots: the Galaxy packaging uses light brown and gold to create connotations of luxury. The smooth,handwritten-style typography also offers connotations of class and luxurious quality. ‘Why choose cotton when you can have silk’ encourages the audience to reward themselves with a treat and capture their own brief moment of Hollywood style.