1) What is independent cinema and how is it
different to Hollywood blockbusters?
is a movie theatre which screens
independent, art house, foreign, or other non-mainstream films.
2) What is I, Daniel Blake about?
he main character, Daniel Blake, 59, who has worked
as a joiner most of his life in the North East of England needs help from the
State for the first time ever following an illness.
He crosses paths with a single mother Katie and her two young children, Daisy
and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London
is to accept a flat some 300 miles away.
Daniel stands up and fights for his dignity, leading a one-man crusade
for compassion that will transform the lives of a struggling single mother
(Katie) and her two children. It is a drama that has a strong
political message about Britain in an age of government austerity.
3) Who directed I, Daniel Blake and why is this
important?
KEN LOACH
He’s never had Hollywood success, mainly because
he’s never wanted it. Loach’s style is social realism – telling stories that
represent the lives of ordinary working-class people and the social issues they
face, for example unemployment, poverty and addiction. His films also have
political themes. Rather than create films for entertainment or money, his goal
is to expose and educate people to the issues that many people in society face.
4) How was I, Daniel Blake promoted to an
audience? List at least three different methods used by the
film's marketing campaign and how they targeted their audience
projected onto the Houses of Parliament ('guerrilla
marketing')
Loach appeared on BBC Question Time to talk on
issue giving the film extra credibility
Organise free (or ‘pay what you can’) screenings
and talks in community centres across the UK to build local enthusiasm for the
film’s message.
5) What unusual or creative marketing methods were used to get audiences
talking about the film?
There not what other producer would normally do to market there
films
6) What was the estimated production budget for I, Daniel Blake and how much
did it make at the box office?
Estimated production budget was 2 million usd and
the Box office: 15.8 million USD
7) How can independent films like I, Daniel Blake compete with Hollywood
blockbusters like Black Widow?
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